As a parent of four, all of whom went to different schools, I’ve experienced firsthand the lack of effective careers guidance. And despite promises from online platforms, none offered a truly comprehensive way to explore unfamiliar jobs or understand how to access them.

Let’s be honest, most people can’t name all the industries, career paths, or which roles might suit someone’s personality, values, and lifestyle goals beyond academic ability. I certainly can’t. And hard as it is to believe, there’s no single source that impartially answers young people’s questions or helps them discover meaningful careers that are suited to them as an individual.

After years of frustration and complaining, my wife had finally had enough. “Stop moaning and do something about it. If our kids are struggling,” she said, “so are millions of others.” She was right. I spoke with 50 to 60 teenagers, and they were all lost in a fog of confusion.

There had to be a better solution.

And that’s how Working Eye was born as an innovative, hyper-personalised career discovery platform. I brought together experts in film, communication, AI, and deep learning to create an experience that reflects not just what students are good at, but who they are as individuals and what they want from life. It’s an AI guided Netflix of career discovery.

We’ve partnered with UCL and IBM to build the AI platform. It’s fully validated and loved by kids, parents, schools, and employers alike.

Now all we need, is the investment that will take us to launch.

Based in the UK, Working Eye skilfully brings together the mass communication arts of advertising with the cost efficiencies of broadcast media and the very latest AI and cognitive technologies. Supported by educationalists at every level, Working Eye will revolutionise the way in which school pupils, students and existing adult workforces go about career discovery in the ever changing world of work. Working Eye will become a cost effective partner to employers through periods of change, during periods of growth and during business as usual when employee engagement is vital. All driven by the huge quantities of previously unimagined data analytics collected from watsonx.

Vastly experienced and motivated team

The best advisors and evangelists

As word spreads about Working Eye, there are more and more supporters and ambassadors championing our cause.

From industry, education and the world of media, we will eventually appoint an ambassador for each of our Career Choice categories to help us spread the word about the many opportunities that exist both now, and in the future, in their own industry or area of expertise.

Not forgetting, of course, the enormous contribution they can also make helping with the furtherment and funding of The Working Eye Foundation.